コンビニの売上利益を上げる方法

1.お客様がコンビニに来店される目的

2.オーナーのコンビニを経営する目的

3.ではどうやって売上利益を上げていくのか?

4.従業員のチカラで売上利益を稼ぐには?

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1.お客様がコンビニに来店される目的

  • お客様は「買い物」をしに来る。
  • 売上利益を上げていくには、お客様が欲しい商品を欲しい時に欲しい量だけある売り場を24時間維持することが第1条件。
  • 特にデイリー系で圧倒的な品揃えと商品量があれば、商圏内のお客様を十分に獲得できるだろう。
  • しかし、お客様が欲しい時に欲しい商品を欲しいだけ置き続けると言うことは「廃棄」が増えると言うこと。
  • お客様が喜ぶのと引き換えに経営しているオーナーの経費は圧迫されオーナー利益はなくなってしまう、場合によってはマイナスになることもある。

2.オーナーのコンビニを経営する目的

  • オーナーがコンビニを経営する目的は「利益」を上げることである。
  • 家族も養っていけなければいけない。
  • いつ競合が出来てしまって利益が上がらなくなるかもしれない。
  • そんな不安を抱えて日々コンビニを経営している

3.ではどうやって売上利益を上げていくのか?

  • やはりデイリー系を少しでも増やしていくことにある
  • それでは多少なりとも廃棄が出てオーナーの利益が減る
  • 今の状態でもギリギリなのに投資です?
  • まずは従業員のチカラで売上利益を稼ぎましょう
  • その上がった利益をデイリー系に分配していきましょう
  • 今からでも遅くはないです
  • 思い立ったら本日から始めましょう!

4.従業員のチカラで売上利益を稼ぐには?

  • 人のチカラで上がるもの。
  • ズバリ、催事と揚げ物の拡販です。
  • ここは従業員の努力で、お客様にお勧めして獲得できる商材です。
  • 揚げ物のおすすめトーク。やっている店舗とやっていない店舗では明らかに購入頻度が違う。
  • そしてなによりお客様と距離が近くなることで、常連さんの数が増えていく
  • これにより近くに競合が出来ても、売り上げの落ちないお店を作ることが出来ます

本当の売上利益を上げる方法を日々更新していきます・・・

●売上利益を上げる方法

1.コンビニの売上利益を上げる方法

2.催事獲得できる店舗になるには?

3.催事獲得できる店舗になるには?②

4.揚げ物の売上が高い店舗になるには?

5.経営者として売上利益を上げるためにやる事

6.目標設定(経営者として売上利益げるためにやる事②)

7.経営者として売上利益げるためにやる事③(入社時教育)

8.コンビニで揚げ物惣菜を導入する理由は?

9.売上利益の取れる店舗になるにはひとりひとりの問題意識が必要

10.バイトがしやすいコンビニが求人情報でわかる?

11.ゴールデンウィークのポイント

12.GWのおにぎり仕入(行楽立地)

13.おでんセールでおでんを1000個販売する方法(2017年)

2017-11-08更新

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